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Transforming Baldev Skills Resources' Digital Presence

Client

Baldev Skills Resources Ltd.

Industry

Healthcare

Platform

Website

Executive Summary

Baldev Skills Resources Limited, a Sheffield-based care and training provider, needed a website that accurately reflected its professionalism, credibility, and compassionate brand identity. The old website was outdated, poorly structured, and unrepresentative of Baldev’s services, which negatively impacted trust, usability, and conversions.

The new website redesign introduced a modern, user‑friendly, and conversion‑focused platform that improved navigation, showcased services clearly, strengthened brand identity, and supported both recruitment and training enrollments.

The Company Overview

Baldev Skills Resources Limited is a trusted health and social care provider based in Sheffield, England. Since 2007, the company has been dedicated to delivering person‑centred domiciliary and specialist care services, ensuring individuals can live with dignity, independence, and support in the comfort of their own homes.

Beyond care, Baldev also supplies qualified healthcare staff to hospitals and care homes, bridging workforce gaps with skilled nurses, carers, and support workers.

To strengthen the sector, Baldev runs a range of accredited training programmes, including the Care Certificate, CPD‑accredited courses, Diplomas (Levels 3–5), and mandatory training. These programmes equip new entrants and existing care professionals with the knowledge, skills, and confidence required to excel in healthcare.

The Challenge

Despite offering high‑quality services and holding a CQC “Good” rating, Baldev’s old website did not represent its values or professionalism. Instead, it left visitors with a poor first impression and failed to guide them toward meaningful action (enquiries, training sign‑ups, job applications).

Baldev project challenge overview

Stakeholders Interview

  1. Management wanted a site that reflected credibility and professionalism.
  2. Recruitment team wanted a clearer careers section to attract skilled staff.
  3. Training department needed better visibility for Care Certificate and mandatory courses.

Pain Points

Baldev pain points

Competitor Benchmarking

Compared Baldev’s old site to other UK care providers. Findings:

  1. Competitors showcased stronger branding, clear service breakdowns, and easy booking options.
  2. Baldev lagged behind, which risked losing both clients and learners.

Business Goals

  1. Improve first impressions and brand credibility.
  2. Make services (Care & Training) easy to understand and book.
  3. Attract job seekers with a professional careers section.
  4. Drive more conversions (calls, form submissions, course enrollments).

Strategy and Objectives

The redesign was guided by these objectives:

  1. Brand Alignment – A modern, professional design reflecting compassion, trust, and expertise.
  2. Service Clarity – Structured presentation of care services and training packages.
  3. Conversion Focus – Strong CTAs across all pages (Book Now, Enroll Now, Apply Now).
  4. Recruitment Strengthening – Dedicated careers section with open roles, salaries, and benefits.
  5. User Experience – Simple, mobile‑friendly navigation that reduces friction.

Low-fidelity Wireframe

Baldev low-fidelity wireframe

Project Results

Baldev result 1
Baldev result 2
Baldev result 3

Conclusion

The redesigned Baldev Skills Resources website represents a complete digital transformation. It moves the company from an outdated, unprofessional site to a modern, user‑friendly, and business‑focused platform that builds trust, drives conversions, and strengthens recruitment.

The project shows how research‑driven design and a focus on user needs can deliver a website that doesn’t just look good; it actively supports business growth and aligns with the organisation’s mission: “Delivering Compassionate Care and Building Healthcare Careers.”